When we started looking for a way into this card, we kept coming back to the word hello. It is younger than you might expect. Only about 150 years old, invented for the telephone, a practical solution for a new and awkward device. Nobody knew what to say, so someone decided. Hello.
What interests us is how much it can carry. The hello shouted across a car park. The one that arrives after years of silence. The one said quietly to a new colleague on their first morning, before anything between you exists yet. One word, doing completely different work each time.
A hello doesn't need to be glamorous. Cleopatra ate pickled cucumbers daily, convinced they were the source of her beauty and her strength. Not roses, not gold, not anything particularly glamorous. A cucumber. It is simply the most unlikely thing to put on a greeting card. Nobody chose it for beauty or symbolism. It is just ... there. A bit awkward. A bit odd. Completely unbothered about being on a greeting card.
Not only did she love pickled cucumbers, we like to think she had dogs too.
There is an old belief that the souls closest to us find each other again. Not always as humans. Sometimes as something else entirely. These two knew each other once, in another life, as something other than a spaniel and a hound. And that one ordinary day, on an ordinary walk, they turned a corner and there the other one was.
Just: hello.
When we started looking for a way into this card, we kept coming back to the word hello. It is younger than you might expect. Only about 150 years old, invented for the telephone, a practical solution for a new and awkward device. Nobody knew what to say, so someone decided. Hello.
What interests us is how much it can carry. The hello shouted across a car park. The one that arrives after years of silence. The one said quietly to a new colleague on their first morning, before anything between you exists yet. One word, doing completely different work each time.
A hello doesn't need to be glamorous. Cleopatra ate pickled cucumbers daily, convinced they were the source of her beauty and her strength. Not roses, not gold, not anything particularly glamorous. A cucumber. It is simply the most unlikely thing to put on a greeting card. Nobody chose it for beauty or symbolism. It is just ... there. A bit awkward. A bit odd. Completely unbothered about being on a greeting card.
Not only did she love pickled cucumbers, we like to think she had dogs too.
There is an old belief that the souls closest to us find each other again. Not always as humans. Sometimes as something else entirely. These two knew each other once, in another life, as something other than a spaniel and a hound. And that one ordinary day, on an ordinary walk, they turned a corner and there the other one was.
Just: hello.
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