GIFT SYMBOLISM: THE HIDDEN MEANING BEHIND PRESENTS
In an essence, all presents are symbolic gifts – they are the tangible symbols of all things intangible.
Gifting is as old as our human societies. And although it involves an exchange of some sort, it differs from trading; it is an expressive and symbolic act that enhances social bonds.
Although gifts are “for free”, some kind of reciprocation is expected, creating a never-ending cycle of giving and taking. This expectation is not the only thing not vocalized in the act of giving – the gift itself is a message, a tangible representation of something intangible; an emotion, thought, or feeling.
The Intangible Behind the Tangible
Many gifts are considered “symbolic”: a red rose that expresses romantic attraction, a ring that promises loyalty and commitment, a home-cooked meal that exudes care and love, and a key that shows trust and closeness.
We also call “symbolic gifts” all presents that are given great thought. For example, the latest book of someone’s favourite author or a framed photograph capturing a very special moment. Afterall, to master the art of gifting, one has to master the art of thoughtfulness.
However, someone could argue that all gifts are in a sense symbolic, even when there is little to no thought behind them. They are the expression of something intangible and, in most cases, the symbolism behind them is not coordinated nor planned. It is rather based on unconscious choices influenced by our cultural background. A last-minute gift we pick from the store’s self often holds many hidden meanings we are not consciously aware of. From the colour and shape to the intended use of the object, countless messages can be derived.
A red rose that expresses romantic attraction.
Gift Symbolism Across Cultures
Various objects, colours, and numbers have different meaning around the world. Their interpretations influence the way people give gifts. For example, in many cultures, the colour yellow symbolizes jealousy - offering yellow flowers can be perceived as a sign of bitterness and envy.
In China, gifting someone a green hat may result in a fight, as it implies that the recipient is being cheated on by their spouse. A red envelope, on the other hand, is a symbolic addition to a monetary gift, indicating prosperity and luck.
In Japan, certain shapes and numbers hold more symbolism than colours. A set of four is a reminder of death, while sharp objects and plants with pointy leaves are believed to cause fights and disagreements. Moreover, Japanese culture places great importance to the overall gift presentation – from how neatly it is wrapped to how respectfully it is handed over.
In the Middle East, perfume is often a common gift, as it exudes luxury and value. However, in many Balkan countries, gifting someone a perfume bottle bears superstitious beliefs; the recipient must pay for the gift with a coin, or a disagreement might ensue.
There are countless examples of how each culture interprets the symbolism behind gifts – and their hidden meaning is not only dictated by geography, but by time as well.
A ring that promises loyalty and commitment.
Symbolic Gifts: An Ancient Tradition
Symbolic gifts have been the epicentre of myths and stories that date back to antiquity. For example, when the three biblical Magi followed the star of Bethlehem to find the newborn king of the Jews, they were not empty handed. They brought gold, frankincense, and myrrh, symbolizing his kingship, divinity, and eventual suffering.
Gifts were not only exchanged between people. Archaeological excavations and ancient texts have proven that offerings would be left on altars to appease the gods - and the divine was believed to bless humanity in return. Sometimes, the gifts were not favourable.
The ancient Greeks warned us about the dangers of accepting presents that are too good to be true. In Pandora’s myth, a jar was gifted from the gods to humanity – it contained all known dangers and calamities that still plague our world.
In Homer’s Iliad, a war started when Paris, a prince, offered the golden apple to the goddess of beauty – and this war ended with another gift, the Trojan Horse, that was offered by the Greeks to the Trojans as a symbol of peace. Little did they know that they should have not trusted the Greeks bearing gifts, as a number of armed soldiers hid within the wooden belly of the horse statue.
In ancient Chinese tradition, gift exchange was part of social etiquette. It was not about the monetary value nor about making a grandiose gesture. It was all about its symbolic meaning. Gift-giving followed the Confucian ethical concept of ritual propriety or “li”. It was not a mere exchange of presents, it was a ritualistic procedure with strict rules and considerations.
A key that shows trust and closeness.
The Importance of Gift Presentation
To this day, the act of giving is, in a sense, a ritual. Every detail matters, from the body language of the giver to how neatly it is presented. Even in the West, where communication is more direct, gift presentation is crucial. Imagine receiving a luxury item from someone who looks bitter or envious and who tosses the untidily wrapped item on your feet. No matter how valuable the gift is, you feel disrespected rather than loved and appreciated. The entire act of gift presentation is part of the gift itself.
A nicely wrapped gift communicates thoughtfulness and care. The textures, colours, and hand-written notes turn the experience into an everlasting moment. Moreover, the selection of wrapping paper, cards, and gifting accessories is very telling. It communicates the personal taste of the giver; their attention to detail or lack thereof.
Symbolic Gifting Materials
Manuela Menzi Studio’s wrapping paper, cards, and gifting accessories have a story to tell. Not only their premium quality enhances a gift’s presentation, but they all feature unique and one-of-a-kind collage designs. Every symbol, motif, pattern, and colour add another layer to the picture. They all form a story inspired by nature, literature, and art – ready to be discovered.