Planning & execution of the new GNL Footwear showroom. The space was designed over a period of a month and then constructed in three weeks.
The showroom is playful and invokes a sense of familiarity by resembling a living room in a home. The idea was to strengthen the young start-up's personal relationship to its customers whilst presenting the products clearly within a cosy yet minimal environment.
In collaboration with Mikael Blomfelt